To B2B or not to B2B: Making The Most of Your Business-to-Business Interactions

Business-to-Business (or B2B) communications can cause numerous problems for a number of disparate reasons. Trying to coordinate between vendors, manufacturers, wholesalers, and retailers can make for a hectic schedule–and that is before a single customer even lays eyes on a product. The truth is, there is a lot of work going on behind the scenes that most customers never know about. Although complex, B2B interactions are far more common than Business-to-Consumer (B2C) interactions. If you are a flooring retailer, for example, your day-to-day operations are split between your B2B (vendor, for example) and B2C responsibilities. Part of the problem with B2B interactions is the high risk involved, as compared to B2C interactions. For example, if a retailer fails to make a sale, they may be out a few dollars. But if there is a breakdown in the B2B chain, you may be looking at a loss of thousands.

Let’s say, for example, that a flooring retailer has information from a vendor that a certain tile is available in 12″ x 12″ or 6″ x 6″. A customer orders 2 boxes of the 6″ x 6″ size. However, when the retailer calls to confirm the order, he discovers that the 6″ x 6″ size would require a special order with a wait time of three months! The customer is unwilling to wait this long.

The retailer has to make a choice: either refund the customer (and lose their confidence) or steer them towards another, similar product (and lose credibility based on product knowledge). Either way, the retailer is left at a real disadvantage–and all because of faulty, unclear, or outdated product information.

This is the twofold risk of B2B interactions: loss of profit and loss of consumer confidence/brand credibility.

VendorPriceBook.com eliminates this risk by allowing the instant sharing of updated pricing and product information between Vendors and Retailers.

For Vendors, VendorPriceBook.com offers industry-specific target marketing. Our Marketing Assistance Program provides your retailers FREE access to VendorPriceBook.com, which in turn translates to direct retailer-to-vendor (B2B) connectivity. VendorPriceBook.com takes the legwork out of rounding up info from dozens of retailers around the country–we do it for you!

For Retailers, VendorPriceBook.com is equally as beneficial. By eliminating multiple price books, our service can streamline and organize your day-to-day operations and lower your overhead in the long run. Our paperless, cloud-based system provides the maximum of ease and accessibility in this age of rapid online growth.

As for the example above, VendorPriceBook.com allows Vendors to instantly update their product information online, without having to scroll through multiple product listings on their own website, or having to send out email lists or hard copy catalogues.

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