Five Ways to Improve Customer Service at your Flooring Business

There’s an old saying in the business world: the customer is always right. Now, we all know that isn’t actually true (especially in specialized industries like flooring), but the idea has become accepted by both businesses and customers across the globe.

The truth of the matter is this: the customer isn’t always right, but your customer service should make them FEEL like they are. Here are a few tips to help you improve your customer service in your flooring showroom.

Give Your Customers Information

There is nothing more irritating to a customer than a sales associate who hovers and follows them around the showroom. Similarly, there is nothing more irritating to an employee than customers who bombard them with a million questions. One way to give everyone the space they need (and avoid terse interactions that make everyone uncomfortable) is to give your customers the important info up front.

Post signs around your store with information about pricing. Fill your website with helpful blogs and easy to find FAQs (these can also boost your ranking on search engines). If your customers can find key info themselves, they’ll feel like that have more power over their sales experience — and that is always a positive.

Set The Mood

When customers don’t feel comfortable with a shopping experience (as they usually don’t when making big purchases like flooring), they tend to want to keep the experience short and sweet. Of course, we know that finding the right flooring takes time — so it’s up to us to make the process as pleasant as possible.

Choose pleasant overhead music to play in your store. Use aromatherapy to create a comfortable and calming environment. These little tricks can ease the stress of shopping and help your customers enjoy the experience a little bit more.

Use Associates Appropriately

A great sales associate is like seasoning in a recipe: they amplify everything that’s great about the experience and take it to the next level. However, it is possible to “over-season” a customer shopping experience, and that can leave a bad taste in their mouth.

Make sure your sales associates are well trained, knowledgeable, and friendly — but also, make sure they know when to let a customer have some space. Remember that good customer service is about giving the customer what they want (not securing a sale), so make sure your sales team knows how to read the situation and respond appropriately.

Get Social

In today’s world, social media is an invaluable form of marketing. The right viral tweet or five-star Yelp review can really help your business — and a one-star review can do incredible damage.

Make sure you are active on your business’s social media pages. This might mean posting about sales or new floor that’s arrived in the store, or it might mean responding to reviewers who gave you poor reviews (however, when you respond to those reviewers ALWAYS remain professional). If you are engaging with your audience online, you will have a clearer idea of what they want and expect from your business.

Ask for Feedback

Finally, let’s go back to our old adage, “The customer is always right.” One great way to provide customer service is to lean into that belief and simply ask your customers for their feedback. Ask them to take a survey about your store online. Make it easy for them to contact you with questions or comments, and respond to these messages promptly. Simply giving your customers a voice will make them feel like you care — and that’s something everyone appreciates.

Ultimately, the customer service experience is about making your customers feel valuable. If you prove that you value their time, their personal space, and their opinions, they are sure to value your product all the more.

Bonus Tip: Expedite the Process


The VendorPriceBook Mobile app is coming soon and purchase ordering is now available!

The system you know and love is getting an upgrade. Now with VendorPriceBook, you will be able to use our mobile app right on the showroom floor. No more running around, leafing through pages or searching spreadsheets for (potentially outdated) pricing and inventory levels. NO MORE MAKING YOUR CUSTOMERS WAIT LONGER THAN THEY SHOULD. Stay tuned for news on our upcoming mobile app release.

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