In today’s world, it’s more important than ever for flooring businesses to have a website. Think about it— Where is the first place you go to search for a business? Your answer was likely Google. One study found that 91% of adults use search engines as means of gathering information, and 83% of those users choose Google. Without an internet presence, customers are not able to find you, which essentially means you do not exist.
However, you don’t want just any old website. Your site needs to reflect well on your business, while attracting as many customers as possible. Below are seven things you can fix now to improve your flooring website by leaps and bounds.
As the saying goes, first impressions are lasting, and they can make or break you. Design is one of the most important factors to consider when building your flooring website.
Simplicity is key. Steer away from dark backgrounds, or bright colors. Also, try to avoid distracting ads and pop ups. You want your website to be inviting, not overwhelming. If you’re unsure what a well-designed flooring website looks like, invest in a reputable designer. You will see the returns on your investment.
Ease of Use
94% of respondents say easy navigation is the most vital website feature. Think of how frustrating it is when you go to a website looking for information and you can’t find what you need. Your website should be well organized, allowing your customers to find information quickly and efficiently.
You want your website to be useful to your customers. Consider common flooring issues your customers may face, or questions they may have when searching for the perfect flooring for their home. If your customer was standing in front of you, what would their questions or concerns be?
Having relevant content not only meets your customer’s unique needs, but also boosts your credibility with the customer and your ranking on Google. So, another great investment is hiring a content writer. Many businesses are amazed at the leads they generate from a single blog post.
85% of users say a company’s mobile site should be just as good or better than the desktop version. More often than not users are using phones and tablets to do a quick search. Make sure your mobile site is optimized. Doing so is easy and can help you gain customers and keep existing ones.
A website research group, Nielsen Norman Group (NNG), created a pyramid highlighting the hierarchy of users’ trust for websites. In order to achieve the highest levels of trust with customers, consider what you would need to feel confident in a website. Some things to consider are:
- Increasing your authority in the flooring industry by providing informative guides
- Including a section for customer reviews
- Make sure your website is HTTPS secure
Allow your customer to give you feedback. Customers like to be heard, and some of their feedback can help improve your website.
Call to Action
You want your calls to action to be specific. Study your customers’ behavior on your site. Don’t be afraid to try new CTAs. A focused CTA provides 400% more engagement than a generic one.
Share what makes your flooring business unique. There are a million other flooring websites. However, you can stand out in the minds of customers and create an empathetic connection by giving customers insight into why you love what you do.
Bonus Tip: Pro Service
When you do get customers in your door, follow best practices for optimizing the guest experience! Make sure you also have the proper tools to quickly and efficiently quote pricing and availability of flooring. You can use a tool like VendorPriceBook.com to streamline these processes.