5 Simple Ways to Grow Your Flooring Business on Social Media

In the late ‘90s and early 2000s, social media was pure entertainment. It was a place for kids to connect with their peers, for fans of TV shows to speculate on future episodes together. These things still take place on social media sites today, but these platforms also have one other major purpose…

Today, social media is an opportunity to promote your business.

If you use social media properly, you can have countless people all over the world checking out your flooring business. But how do you do it? Here are a few easy tips to help you grow your business.

Choose Your Platforms Carefully

First things first: if you’re going to promote your flooring business on social media, you need to choose the right platform. There are a lot of social media sites out there, from Facebook and Twitter to Reddit and Quora. It might be tempting to take a “shotgun approach” and use every single platform to promote your company, but trust us — that’s not the way to go.

Instead, take a little time to review your customer demographics. How old is your average customer? Are they handy DIY-ers? Do they want a specific aesthetic from their home decor? The answers to these questions will help you determine which social media platforms are most likely to catch their eye. Find those platforms, and focus your energy on boosting your business there.

Choose the right social media platform

Turn Instagram into Your Portfolio

Flooring is a visual industry. Your customers work with you because they want beautiful flooring in their space, and they know you can deliver. But how do they know? It’s likely they saw samples of your work — and now, you can show off your projects whenever you want. 

Instagram is a great platform for a flooring business because it gives you the opportunity to present your work to all your followers in real-time. Your feed becomes an ever-updating portfolio, and potential customers can quickly and easily see just what you can do.

Use Stories to Show Off Your Personality

Sometimes, customers will work with a company simply because they like them (and they do good work). You and your team probably have a good time on the job site, so why not show off your professionalism and personality all while creating some online content?

Instagram, Facebook, and TikTok are all social media sites that allow users to create “stories,” or short videos for their followers. With these stories, you can introduce clients to your team, show off flooring jobs in progress, and generally charm viewers with your sparkling personality! This way, they’ll remember you when it’s time to do their flooring.

Keep Your Feed Current

We’ve all seen “dead” sites or profiles before. These are websites or social media pages that have gone dark, where no one has posted in months or even years. When this happens, users tend to think that something’s gone wrong for the person or the company behind the page. They may even imagine that you’ve gone out of business!

We understand that posting online isn’t second nature for everyone (especially not when you have a big flooring project underway). But keeping your social media feed up to date with regular content will help keep your company at the top of your client’s minds — and that’s good for your bottom line!

Engage with Your Followers

Finally, it’s highly important that you remember the reason social media was founded in the first place: to connect with people.

If someone comments on your Instagram post saying that your flooring looks great, comment back and thank them! If you write a Medium guest blog on types of flooring that are best for DIY projects, answer people’s questions in the comments. These small moments where you connect with a follower, reader, or viewer not only make you seem more personable (aka easy to work with should they need some flooring done), but they can also help you close a deal with a potential customer that’s on the fence.

With these tips, your social media profile can become more than just a way to entertain yourself in your down time. Instead, it can be an asset to your business!

Of course, the easiest way to streamline your flooring business so it’s poised for success, is through investing in technology that will create efficient communication between suppliers and retailers. VendorPriceBook.com aims to solve that bottleneck that retailers have when it comes to looking up pricing and inventory for their clients. VendorPriceBook takes the paper out of the conventional pricebooks, as well as unorganized computer files, so everything is seamlessly conducted online and pricing and inventory is available at your fingertips, instantly.

VendorPriceBook is the efficient way to communicate between vendors and retailers in the flooring industry

To B2B or not to B2B: Making The Most of Your Business-to-Business Interactions

Business-to-Business (or B2B) communications can cause numerous problems for a number of disparate reasons. Trying to coordinate between vendors, manufacturers, wholesalers, and retailers can make for a hectic schedule–and that is before a single customer even lays eyes on a product. The truth is, there is a lot of work going on behind the scenes that most customers never know about. Although complex, B2B interactions are far more common than Business-to-Consumer (B2C) interactions. If you are a flooring retailer, for example, your day-to-day operations are split between your B2B (vendor, for example) and B2C responsibilities. Part of the problem with B2B interactions is the high risk involved, as compared to B2C interactions. For example, if a retailer fails to make a sale, they may be out a few dollars. But if there is a breakdown in the B2B chain, you may be looking at a loss of thousands.

Let’s say, for example, that a flooring retailer has information from a vendor that a certain tile is available in 12″ x 12″ or 6″ x 6″. A customer orders 2 boxes of the 6″ x 6″ size. However, when the retailer calls to confirm the order, he discovers that the 6″ x 6″ size would require a special order with a wait time of three months! The customer is unwilling to wait this long.

The retailer has to make a choice: either refund the customer (and lose their confidence) or steer them towards another, similar product (and lose credibility based on product knowledge). Either way, the retailer is left at a real disadvantage–and all because of faulty, unclear, or outdated product information.

This is the twofold risk of B2B interactions: loss of profit and loss of consumer confidence/brand credibility.

VendorPriceBook.com eliminates this risk by allowing the instant sharing of updated pricing and product information between Vendors and Retailers.

For Vendors, VendorPriceBook.com offers industry-specific target marketing. Our Marketing Assistance Program provides your retailers FREE access to VendorPriceBook.com, which in turn translates to direct retailer-to-vendor (B2B) connectivity. VendorPriceBook.com takes the legwork out of rounding up info from dozens of retailers around the country–we do it for you!

For Retailers, VendorPriceBook.com is equally as beneficial. By eliminating multiple price books, our service can streamline and organize your day-to-day operations and lower your overhead in the long run. Our paperless, cloud-based system provides the maximum of ease and accessibility in this age of rapid online growth.

As for the example above, VendorPriceBook.com allows Vendors to instantly update their product information online, without having to scroll through multiple product listings on their own website, or having to send out email lists or hard copy catalogues.