How to Offer a Virtual Flooring Consultation

Offering convenience and flexibility is one of the best ways to cater to your clientele, especially when it comes to complex home projects. By providing virtual consultations, customers can meet with you and your dedicated flooring team from the comfort of their own homes. You can help them realize their decor design and style while offering advice regarding which products look best in their homes.

From the first steps of choosing new flooring to having it installed, customers appreciate guidance throughout the process.

Replacing floors can be daunting and overwhelming, but you can keep the process from being stressful. You can help your clients research and settle on a plan so they can get the floor they want.

Encourage your customers to look at every available flooring. This is the time when they can let their imaginations run wild while also taking stock of what they want their budget and design to look like. Once they have a good idea of how they want their flooring to look, you can start helping them figure out how to achieve their dreams.

Your virtual flooring consultation gives your clients the space to figure out their price range that fits perfectly with their needs.

Help Your Customers Upgrade Their Home

Offering virtual flooring consultations keeps home improvements safe and convenient. They can easily choose from your extensive assortment of flooring choices, including tile, hardwood, carpet, and more. If they are considered with sanitary issues with flooring, don’t forget to mention any of your antimicrobial options.

Once they have decided on a floor style they would like to visualize, the next step is to take a picture of the room they would like to improve and simply show it to you over the web meeting. They can even bring you to their room during the video call! The consultant will be able to make some quick recommendations or use the photo and later assist with using a visualization software to help the customer see all the possibilities unfold before their very eyes with a realistic conception of how their new floor might appear.

Would You Prefer to Stay Home? You Can Still Shop for New Floors

Changes in the world have inspired us to rethink how we should approach how we stay connected with clients while showcasing our products. Virtual flooring consultation allows retailers to do a virtual consultation via zoom or phone at any time convenient to customers.

You want to demonstrate that you work hard to keep your customers and their families as safe as possible. We all face the same challenges, but we work every day to adapt and improve, so it’s important to provide this option to consumers.

Plus, it makes it easier for customers to simply book an online or phone appointment so you can offer insights for their projects and offer solutions.

If you want to go one step further in enhancing customer service, you have to think about getting them the most up-to-date pricing and availability for what they want. VendorPriceBook makes this easy by providing flooring suppliers and retailers a cloud-based application for instant communication. No more flipping through pages, searching through emails – VendorPriceBook is here to help stop the chaos and streamline communication.

Six Must Have Tech Tools for the Flooring Retailer

These days, digitalization and online programs have made our jobs easier, faster, and more efficient. Even individuals who work in construction, home repair, or other physical professions can benefit from technology — if they have the right tools at their disposal.

What tools do flooring retailers need to maximize their productivity and boost their business? Here are a few of our favorites:

CRM Software

Customer Relationship Management (or CRM) is a critical part of any company’s operations. Usually, this task falls to an admin professional, who takes phone calls from prospective customers, manages customer expectations, and keeps the company schedule running like clockwork. This work is important, but it’s also time consuming… which is why many flooring retailers are streamlining the process by automating their CRM efforts. With a CRM software, your admin staff will have much more time on their hands.

Customer Communication Tools

The initial process for any flooring project involves A LOT of talking. Customers will want to ask retailers about different types of flooring, different colors, different finishes, and a whole lot more. However, today’s consumer doesn’t always want to spend hours in a showroom discussing things with the flooring staff; they’d rather have these preliminary talks from the comfort of home. Flooring retailers can increase their number of prospective customers simply by adding a “chat” feature to their website with a website plugin or communication software.

Implement a live chat feature to help your customers

Visualization Tools

Some customers (and retailers, for that matter) are visual learners. You can talk about the benefits of a certain flooring style or finish all day long, but they won’t understand until they see the product in action. It may not be possible to have a showroom with samples of EVERY flooring type in your inventory, but you can use visualization software to show customers how a certain floor might look in a room. There are even some visualizers that allow customers to upload photos of their own home. With this technology, you can help your customers really see how great flooring could change their rooms for the better. 

Suction Flooring

Nano-suction technology has been a part of the flooring industry since 2018, but this innovation warrants a mention here. This technology uses tiny suction cups on vinyl planks to adhere to non-porous surfaces, creating a luxurious finish without the use of adhesive. This is a great choice for any project that requires laying planks over a non-porous surface, which makes it a must-have product in your inventory. 

A Multi-purpose Cutter

The tools we’ve discussed so far are very useful during the preliminary discussions for a flooring project — but once the flooring is finally going down, you need tech that’s a bit more “hands on.” A multi-purpose flooring cutter is an essential tool for any one who works in the flooring industry. If you have one cutter that can cut wood, vinyl, cork, and much more (quietly and without producing dust to boot), you’ll have one tool that will make any project easier.

Our Web Platform: VendorPriceBook

Finally, let’s discuss one of the toughest parts of the flooring business: inventory and pricing lookup. Too often, retailers spend needless extra time researching pricebooks for their clients — time that they should be spending helping their clients in other ways. With our web platform, you can say goodbye to paper pricebooks; we’ll connect you to vendors and help you find prices instantly, right from your smartphone.

To learn more about our web platform and see how we can help your flooring business, contact our team today.

How To Use Yelp for your Flooring Business

A flooring business is multi-faceted just like any other retail business. You have to deal with your suppliers, your customers, and your employees. In today’s world of Amazon, smart phones and social media galore, customers have a huge amount of leverage when it comes to their shopping choices. It literally hasn’t been easier for a consumer to conduct research and purchase items for their home renovation or remodeling…all from the comfort of their home. Of course, we know it’s imperative for a customer to physically come and see a flooring product before actually purchasing, so internet can take second place to an actual brick and mortar store. So how do they even choose which home flooring store to visit?

No doubt you’ve took to the internet to find reviews for a new restaurant you wanted to try out. Or perhaps you “Googled” the name of the dentistry you were considering switching over to. Online reviews are a major factor when it comes to buying decisions and Yelp is the king of this space.

Are you leveraging your Yelp profile? Here are a few easy tips to make sure you’re getting visits and phone calls your flooring business needs to thrive in this competitive market:

  1. Claim your profile: don’t have a Yelp page already up? It’s extremely simple to claim your business. Do this now and then go on to the next steps.
  2. Photos, photos and more photos: One or two photos of your store isn’t going to cut it. Be sure to include multiple photos of your exterior, interior and of specific products. Ensure you are adding descriptions to the photos as well with detailed and relevant captions.
  3. Fill out as much information as possible: that includes your website, company history, hours of operation, credit card acceptance, amenities and highlights.
  4. Respond and thank: yes, even if you get a great review, be sure to thank your customer. For negative reviews, take time to review their comment, learn from it, and write a polite and public comment. Allow them to see you understand their concern and would like to rectify the problem as fit.

If you can complete the above four tasks, you’re on the right track. Make your Yelp page a lead magnet!

If you find your customers complain about inventory or lack of clarity in pricing, you definitely want to check out VendorPriceBook.com which is a cloud-based app that allows retailers to instantly look up flooring pricing and inventory.