When it comes to flooring, there’s not a one-size-fits-all for each customer. There are various options available to suit each customer’s taste, style, needs, and budget.
Think outside the box and expand your flooring business by reaching out to new customers (consider different types you may have never thought of such as business owners) to increase sales and create a reliable brand people trust.
There are many ways to reach potential customers. Through online marketing, direct mail, and cold calling — you can grow your flooring business as quickly as you want.
Networking with those in the construction or design industry can lead to multiple jobs and enhance your reputation for creating quality flooring for residential and business customers.
Think about it, homes, businesses, schools, and pretty much every building, new or old, need flooring. The options for networking are endless! Other traditional, potential networking partners for a flooring company include:
- Interior designers
- Building owners
- Home contractors
Flooring vendors can find several networking opportunities by contacts with various retail stores. Big box stores can be lucrative but don’t forget about local stores and local contracting companies either!
Whether you are a flooring retailer or flooring vendor, here are some tips to help promote your business and products!
1. Build a website for your flooring business that includes business contact information, description of flooring services and installation procedures, types of flooring, customer testimonials, and before and after pictures of recent jobs.
2. SEO Search engine optimization is a great way to improve your website’s search engine rankings and drive more traffic to your homepage. However, SEO is not an exact science and it’s definitely not a quick process. Many factors influence these rankings. Try writing original content (blogs, articles, etc.) about your products or craft, and post them on your website. Make sure to include keywords that mention flooring or flooring terms in each post. Think of this as a long-term tactic.
3. Take high-quality photographs of your work. Show potential and current customers precisely what you can do with professional-quality images of each job. Show before and after pictures and pictures of different products showcasing different types of flooring and projects.
3. Utilize LinkedIn. Use your actual photo, complete all the details of your profile, and of course, link to your company page.
4. Join flooring, contracting, residential, and commercial building associations. Attend networking events that you know home contractors or related organizations may be present. Don’t expect to get a sale–this is a time to get to know others and introduce yourself!
5. Ask for referrals. Satisfied customers can and will provide you with solid leads. Offer them a discount on future jobs, or thank you gift to encourage referrals.
By successfully networking, you can lay a solid foundation for your flooring business! And while you’re at it, check out VendorPriceBook.com — the ultimate tool for looking up flooring pricing and inventory from your preferred flooring supplier.